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Tuesday’s news that Facebook was getting into dating ended up hitting shares of Match Group hard, with the stock falling more than 20% yesterday.
Today, they’re roughly flat, with investors still trying to measure the potential effects.
While Benchmark sees this as “the greatest threat to Match,” they don’t see it as likely, noting that even if Facebook were to dominate the market it wouldn’t represent much of the company’s revenue.
“If we assume consolidated Match has a 25% market share, the global total addressable market would be ~ billion, or about 5% of Facebook’s projected 2018 revenue assuming a 50% market share and less than 1% of their market cap,” they wrote.
“Alternatively, if Match has a 10% share, the potential revenue impact assuming Facebook can capture 50% of the market is somewhat more intriguing, but still only 2% of their market cap.” Benchmark also doubts that Facebook could easily match Match’s product and consumer knowledge despite its massive trove of user data.
Signup is easy, and in just seconds, your mobile friendly free account lets you post your personal photos to your profile. With just a few clicks, you'll have access to our huge database of country loving guys and girls. If you'd rather find your next date at a rodeo or Faith Hill concert than at a bar, then we've got the site for you.In a Wednesday note, Benchmark Group published a note suggesting two possible Facebook (FB) scenarios and exploring how they might affect Barron’s Next 50 stock Match Group (MTCH).• In the first, Facebook would see dating as a moneymaker.Unlike many dating websites though, you can earn bonus months for your membership as you use the website.Many users want the ability to use their dating website on their phone.
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