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With a small marketing budget, the site soft-launched on Valentines Day 2013 with a goal to win 15,000 registered users. Without any advertising since April, et3arraf’s user-base has grown to 56,000.
It is most popular in Saudi Arabia and Egypt, followed by Jordan and Morocco.
It’s a recipe they say results in more successful marriages.
Promoting successful marriages might sound lofty, but in conservative countries like Egypt or Saudi Arabia, young singles are challenged to find a mate.
“ He and Nimer met at a tech mixer, and agreed that marriage websites were an untapped market in the Arab world.
“There is a cultural constraint between genders [in the region],” Maalouf says. And at the same time, there is a lot of social pressure for young people to get married at a certain age: You are 30? You should find a wife.” Conceived as something similar to Ok Cupid or e Harmony, the cofounders say et3arraf uniquely preserves “the cultural constraint” for conservative Arabs, while giving users the chance to interact and meet more like-minded matches.
Whether you’re looking for Saudi Arabia women, Jordanian singles, Lebanese singles, Syrian singles, Algerian singles or Egyptian singles, Kuwaiti Singles, Iraqi singles, Oman singles, single Yemeni women, men or Arab singles from other Middle Eastern backgrounds, Arab Lounge is a great way to meet other Arab singles for dating and friendship.
Eighty-four percent of users say they have met at least one person through the platform.
Based on an “affinity matchmaking quiz,” et3arraf recommends up to 40 matches, 10 of whom are active on the site at the same time and 30 of whom are considered to be the most compatible.
We pride ourselves in helping Arab singles from diverse backgrounds find men and women who meet their specific needs.
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Inspired by e Harmony and Match.com, but frustrated by the questions those sites ask users, Maalouf and Nimer worked with a Lebanese psychologist to create a personality quiz tailored to Arab cultural concerns.