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After Tribune acquired KCPQ in early 1999, KTWB's license was transferred to a trustee in the short-term until the FCC's approval of television duopolies later that year, though Tribune managed and operated the station during this period via a local marketing agreement.
In 2004, KTWB revised its on-air brand from WB 22 to Seattle's WB as part of a groupwide branding effort.
With KCPQ now in the kids business, the best cartoons were now airing on KSTW and KCPQ, leaving KTZZ with leftovers (which still was about 5 hours worth of cartoons a day).At the time the station signed on, there was a hole in the Seattle market for cartoons and sitcoms.While KSTW (channel 11) was running such programming, KCPQ counter-programmed with more adult fare like dramas, game shows, and movies.The station began broadcasting as KTZZ-TV on June 22, 1985.The call letters stood for Television 22, the Zs closely resembling numeral 2s.
Originally, to keep people from changing channels, the station broadcast only its station identification—no commercials—between the closing credits of one show and the opening credits of the next show.